We will celebrate Disney Week in Hattiesburg April 7-12, 2025. Brides will receive 10% off any Disney gowns and accessories ordered during this week!

Growing up, you imagined a princess wedding gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread. Allure Bridals x Disney Fairy Tale Weddings offers a mesmerizing collection of enchanting wedding dresses inspired by the timeless magic of your favorite fairy tales. Each gown features gorgeous, meticulous designs that capture the essence of beloved characters and stories, bringing a touch of whimsy and romance to every bride's special day. From the elegance of Cinderella to the daring spirit of Jasmine, these Disney fairy tale wedding dresses evoke the essence of cherished Disney heroines, allowing brides to embody their favorite princess on their wedding day.

Bliss Bridal, Fairhope is hosting a Justin Alexander Signature Top Designs Trunk Show on March 21-22, 2025. This collection will be in store for a limited time, so schedule your appointment today. Brides will enjoy 10% off all Justin Alexander Signature gowns & accessories!

Bliss Bridal, Fairhope is hosting a Justin Alexander FW25 Preview Trunk Show on January 10-11, 2025. This is an exclusive chance to view the new collection before it launches, so schedule your appointment today to try on these stunning gowns in this upcoming collection by Justin Alexander. Brides will enjoy 10% off all of the gowns and accessories from this preview season!

We are thrilled to host a Guest Designer Spotlight for Essense of Australia in our Hattiesburg location through the end of February. These gowns will be in store for a limited time, so book your appointment today.

Inspired by the breathtaking beauty found among the grandeur of Western Australia, Essense of Australia wedding dresses are designed for brides in search of traditional, timeless styles with a twist. Each collection features classic gowns with captivating details that capture the individuality of every bride. Essense of Australia brides dream of a wedding look that celebrates their confidence and style. Imagined and handcrafted by our highly talented design team, each Essense of Australia dress is created with your special day in mind. Every stunning silhouette and charming accent are designed with fashion-forward materials that authentically reflect your lasting love story.

Bliss Bridal, Hattiesburg is hosting a Justin Alexander SS25 Trunk Show on September 20-21, 2024.This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2025 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

From Justin Alexander, on this collection: “In the heart of spring, when blossoms unfurl and love is in the air, our latest collection "L’Etoile" celebrates the essence of timeless elegance. Our muse? The bride —the embodiment of grace, poise, and everlasting allure. Every gown in this collection is meticulously crafted to make the bride the star of their own love story. As she walks down the aisle, all eyes are on her. Through timeless tailoring our gowns, like our brides, embrace simplicity with a twist. Demure elegance is alive with peek-a-boo lace and 3D floral appliqués. While grand statements are made not just through vows, but through intricate trains, sultry slits, and glamorous beading. These gowns are more than fabric and stitches—they’re whispers of forever.”

Bliss Bridal, New Orleans is hosting a Justin Alexander SS25 Trunk Show on September 13-14, 2024. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2025 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

From Justin Alexander, on this collection: “In the heart of spring, when blossoms unfurl and love is in the air, our latest collection "L’Etoile" celebrates the essence of timeless elegance. Our muse? The bride —the embodiment of grace, poise, and everlasting allure. Every gown in this collection is meticulously crafted to make the bride the star of their own love story. As she walks down the aisle, all eyes are on her. Through timeless tailoring our gowns, like our brides, embrace simplicity with a twist. Demure elegance is alive with peek-a-boo lace and 3D floral appliqués. While grand statements are made not just through vows, but through intricate trains, sultry slits, and glamorous beading. These gowns are more than fabric and stitches—they’re whispers of forever.”

Bliss Bridal, Fairhope is hosting a Justin Alexander SS25 Trunk Show on September 6-8, 2024. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2025 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

From Justin Alexander, on this collection: “In the heart of spring, when blossoms unfurl and love is in the air, our latest collection "L’Etoile" celebrates the essence of timeless elegance. Our muse? The bride —the embodiment of grace, poise, and everlasting allure. Every gown in this collection is meticulously crafted to make the bride the star of their own love story. As she walks down the aisle, all eyes are on her. Through timeless tailoring our gowns, like our brides, embrace simplicity with a twist. Demure elegance is alive with peek-a-boo lace and 3D floral appliqués. While grand statements are made not just through vows, but through intricate trains, sultry slits, and glamorous beading. These gowns are more than fabric and stitches—they’re whispers of forever.”

Join us at the Welliver Productions Bridal Expo on July 27th & 28th at Lakeside Shopping Center, open Saturday, July 27 from 10am-4pm, and Sunday, July 28 from 12pm-4pm. Visit displays from the area’s finest wedding professionals as you register for prizes and surprises (including a $1000 Gift Certificate from Magical Moments Vacations by Ed), enjoy a bridal gown modeling presentation by Bliss Bridal, & much more!

Saturday, July 27, 2024

10:00 AM: Show registration begins, Visit displays by Exhibitors
12:30 PM: Drawing for prizes** (winner need not be present)
1:00–3:00 PM: Bridal Gown Live Modeling Presentation by Bliss Bridal
2:30 PM: Drawing for prizes*
3:15 PM: Louisiana Spice Horn Section Performance
3:45 PM: Drawing for prizes** (winner need not be present)

Sunday, July 28, 2024

12:00 PM: Show registration begins, Visit displays by Exhibitors
3:45 PM: Drawing for prizes** (winner need not be present)
4:00 PM: Winners MUST be present for Magical Moments Vacations by Ed’s $1,000 Gift Certificate

Bliss Bridal, Fairhope is hosting a preview Trunk Show for the Sincerity SS25 collection July 19-20, 2024. This trunk show is a designer preview, showcasing pre-production gowns that could be included in the Spring & Summer 2025 collection for Sincerity. This is a unique opportunity to have a truly one-of-a-kind gown! We will also have a Sincerity representative onsite for the weekend to hear feedback from our brides and requests on gowns. This collection will be in store for a limited time, so schedule your appointment today! Brides will enjoy 10% off any Sincerity gown.

Shop our Summer Sale June 24-29! All sample sale Bridal Gowns will be $500 & sample sale accessories will be $100.

You can also shop the sale in our ‘For the Bride’ gift shop, with 50% off ALL event attire clothing, all Taylor Shaye earrings, all Bride t-shirts, and all sample sale items from the gift shop!*

Appointments are highly recommended, so call your preferred location to book!

*Some exclusions apply

Bliss Bridal, Fairhope is hosting a Justin Alexander SS24 Trunk Show on March 1-2, 2024. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2024 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2024 collection, Ruby, was inspired by the color of love. This collection combines handcrafted detailing with rich fabrications, so any bride feels glamorous and special on her wedding day. This latest collection explores the different elements of love through bold bodices, dramatic skirts, voluminous ball gowns, unexpected trains, and romantic bow details. Exquisite embroidery, statement seam work, and hourglass tailoring round out these romantic wedding dresses allowing every bride to be enveloped in love.

Bliss Bridal, New Orleans is hosting a Justin Alexander SS24 Trunk Show on February 23-24, 2024. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2024 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2024 collection, Ruby, was inspired by the color of love. This collection combines handcrafted detailing with rich fabrications, so any bride feels glamorous and special on her wedding day. This latest collection explores the different elements of love through bold bodices, dramatic skirts, voluminous ball gowns, unexpected trains, and romantic bow details. Exquisite embroidery, statement seam work, and hourglass tailoring round out these romantic wedding dresses allowing every bride to be enveloped in love.

Bliss Bridal, Hattiesburg is hosting a Justin Alexander SS24 Trunk Show on February 16-17, 2024.This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2024 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2024 collection, Ruby, was inspired by the color of love. This collection combines handcrafted detailing with rich fabrications, so any bride feels glamorous and special on her wedding day. This latest collection explores the different elements of love through bold bodices, dramatic skirts, voluminous ball gowns, unexpected trains, and romantic bow details. Exquisite embroidery, statement seam work, and hourglass tailoring round out these romantic wedding dresses allowing every bride to be enveloped in love.

Join us at Bliss Bridal New Orleans for a special Diamonds Direct pop-up shop! They will be on site doing ring cleanings, and will have jewelry on site to shop as well.

Bliss Bridal, Fairhope is hosting a Justin Alexander SS23 Trunk Show on September 29-30, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Fall/Winter 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

Bliss Bridal, New Orleans is hosting a Justin Alexander FW23 Trunk Show on September 22-23, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Fall/Winter 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

Bliss Bridal, Hattiesburg is hosting a Justin Alexander FW23 Trunk Show on September 15-16, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Fall/Winter 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

Join us in all three Bliss Bridal locations Monday, June 19, 2023 through Saturday, July 1, 2023 for our Summer Sample Sale! All Sample Sale gowns will be $500, Sample Sale accessories will be $100, and Sample Sale jewelry will be $50. Appointments are highly recommended to guarantee a fitting room and a stylist. Please call your preferred location of Fairhope (251-990-3244), Hattiesburg (601-336-9337), or New Orleans (504-592-7507) to book your appointment!

Join us in all three Bliss Bridal locations Thursday, March 23, 2023 through Saturday, April 1, 2023 for a Spring Sample Sale! All Sample Sale gowns will be $500, Sample Sale accessories will be $100, and sample sale jewelry will be $50. In addition to the spectacular sample sale, any brides who place a new special order for a gown will receive 10% off! Appointments are highly recommended to guarantee a fitting room and a stylist. Please call your preferred location of Fairhope (251-990-3244), Hattiesburg (601-336-9337), or New Orleans (504-592-7507) to book your appointment!

Bliss Bridal, Hattiesburg is hosting a Justin Alexander SS23 Trunk Show on March 16-18, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2023 collection is an ode to the renaissance, inspired by paintings that capture the beauty of the female form and the power of women in mythology. Filled with imagination and designed to emphasize and enhance, our gowns will evoke emotion. An exhibition of silhouettes that transcend time, brought into focus alongside decorative new lace designs and unique surface details. These gowns provide the perfect canvas for a bride to share her very own creative vision on her wedding day.

Bliss Bridal, Fairhope is hosting a Justin Alexander SS23 Trunk Show on March 9-11, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2023 collection is an ode to the renaissance, inspired by paintings that capture the beauty of the female form and the power of women in mythology. Filled with imagination and designed to emphasize and enhance, our gowns will evoke emotion. An exhibition of silhouettes that transcend time, brought into focus alongside decorative new lace designs and unique surface details. These gowns provide the perfect canvas for a bride to share her very own creative vision on her wedding day.

Bliss Bridal, New Orleans is hosting a Justin Alexander SS23 Trunk Show on March 2-4, 2023. This beautiful new collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Spring/Summer 2023 Collection by Justin Alexander. Brides will enjoy 10% off any Justin Alexander gown!

The Justin Alexander Spring/Summer 2023 collection is an ode to the renaissance, inspired by paintings that capture the beauty of the female form and the power of women in mythology. Filled with imagination and designed to emphasize and enhance, our gowns will evoke emotion. An exhibition of silhouettes that transcend time, brought into focus alongside decorative new lace designs and unique surface details. These gowns provide the perfect canvas for a bride to share her very own creative vision on her wedding day.

Bliss Bridal, Fairhope is hosting a Justin Alexander Signature Trunk Show on July 21-23, 2022. This stunning collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Justin Alexander Signature line. Brides will enjoy 10% off any Justin Alexander Signature gown!

The Justin Alexander Signature Fall/Winter 2022 Icons Collection, honors remarkable women who have made waves through the centuries and forged a path for future generations. Inspired by trailblazers like Justin's grandmother Shirley, who co-led the family's journey into bridal back in the 1940s, the collection pays tribute to global changemakers with unfaltering spirits. From activists like Gloria Steinem and Rosa Parks and artists such as Cher, Yoko Ono and Celine Dion to heroines like Joan of Arc and Queen Elizabeth and Hollywood legends such as Meryl Streep and Sarah Jessica Parker - these women have brought positive change to this world in very different ways, each delivering a powerful legacy. Like the women the gowns pay tribute to, every gown in this new series makes its own striking statement; allowing Signature brides to come to life through every detail. Prominent sleeves and necklines bring confidence, distinctive laser cut embroideries, hidden mini skirts and pop-in linings are bold and daring. Clusters of tonal embellishments, luxurious textures, gold metal trims and 3-D floral laces offer impressive finishes for the bride after a wedding day look that will continue to inspire for years to come.

Stay tuned to our social media for sneak peeks of the Fall/Winter 2022 Icon Collection.